![]() ![]() Aim for several tweets per day, and afternoon work breaks or early evening commute times may reach more Twitter users. But you’re not limited to text - try tweeting images to grab attention, and encourage retweets. Since Twitter limits posts to 140 characters, it’s perfect for cycling (and recycling) brief news updates throughout the day. Twitter - Use Twitter for offering business tips and establishing yourself as an expert.Here are some tips for planning content on specific social media networks: You can also use your calendar to archive your most successful content, and then reuse it later if it’s evergreen. While having a calendar will provide structure and deadlines, you also want to post spontaneously when it’s warranted, such as a relevant, breaking news story or commentary on a retweet. ![]() Tracking audience engagement will give you an idea of the best days and times to post for your particular audience. ![]() Planning ahead will help organize your promotional schedule across multiple networks. This may include your goals for various channels, how often you will be posting and at what times, the type of content to be shared, messaging, and metrics. Translate your strategy into a scheduled plan using an editorial calendar.
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